There are number of viruses available across the world and due to lots of development and advanced things people are going to use various gadgets and other such things which make their life simple and speedy. However, with the introduction of new features to help users defend against email and SMS-based phishing attempts, Avast is attempting to differentiate by providing more comprehensive coverage against social engineering and phishing scams.Viruses in any sector will damage your device or other such things which you are going to use in regular life.
One of Avast One’s main competitors is McAfee, which offers users an antivirus and a VPN, which was purchased last year for $14 billion by a consortium of six investment firms.Īnother competitor is Bitdefender, which offers users a combination of browser protection, data breach scanning and a VPN, which protects over 500 million systems and 38% of the world’s security solutions.Īccording to the AV-Test Institute’s data, the antivirus capabilities of Avast, McAfee and Bitdefender on Windows are comparable, with each scoring a 6 on protection, performance and usability. The provider is competing against a range of “all-in-one” security providers, which offer a mix of antivirus, VPN and data breach scanning capabilities. Offering a diverse set of solutions, Avast One sits across many segments of the global cyber security market, valued at $139.77 billion in 2021 and anticipated to reach $376.32 billion by 2029. This approach reduces the likelihood that the user will click on anything malicious.
Scammers take advantage of current affairs to reel people in for example, two years ago we saw a spike in COVID-related scams, and in February and March this year we saw scams related to the Ukraine war.”Īvast One’s new features are designed to address this challenge by helping users to identify insecure attachments in emails, and insecure links in SMS or chat messages, so they don’t have to catch threats manually.
“Not only are scams and other forms of online fraud more pervasive, they’re also more sophisticated, to the extent it’s really hard to differentiate between content that’s benign and content designed to exploit. “We know scams are a cause for concern for a lot of people so our goal with the new additions to the Avast One Suite was to help them regain confidence and peace of mind when using the internet and their devices,” said Vita Santrucek, chief product officer at Avast. The announcement comes amid an alarming increase in phishing and smishing threats (scam messages via SMS messages), with 83% of organizations reporting they experienced a successful email-based phishing attack in 2021, while 74% of organizations reported facing smishing attacks that same year. Dealing with manipulation and phishing attempts Secure links are opened automatically in the browser, while dangerous links generate a notification to warn the user so they can decide whether to continue or not.
Similarly, Scam Protection for Android notifies the user when they receive a potentially malicious SMS, social media or messaging app message. For enterprises, these new features have the potential to offer additional protection against cyber attacks that rely on manipulating users into clicking on malicious links via email and SMS messages.įor instance, Email Guardian, one of the new features announced, is designed to combat phishing threats by blocking malicious attachments to emails received in email apps installed on the desktop. While there were many new features launched, Avast has placed a significant focus on addressing phishing and social engineering scams.